Turning messy data into clear decisions

I'm Joe - a data specialist with 15+ years in BI, now helping organisations build on Microsoft Fabric and put AI Data Agents to work - so anyone can ask their data a question and trust the answer.

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About me

Director. Consultant. Developer.
BI enthusiast.

With over 15 years of comprehensive Business Intelligence experience, I provide consultancy and management to clients across a wide range of industries - developing, maintaining and overseeing relationships to make sure key solutions actually get delivered, for me and for my team.

As Head of BI & Data at Freightliner Limited and Director at Prima Consulting UK, I now specialise in Microsoft Fabric and AI Data Agents - building unified data platforms on OneLake, and teaching organisations' data to answer questions itself. The journey here ran through Qlik, Power BI, and the move into cloud and big data with Hadoop and Azure.

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Years in Business Intelligence
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Industries consulted in
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Projects seen through to delivery
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Rows of data personally squinted at (est.)
What I do

Microsoft Fabric & AI Data Agents,
end to end.

From a unified data platform on OneLake to AI agents your whole business can talk to - and the strategy to make it stick.

Microsoft Fabric

One platform for all your data. Lakehouses, warehouses, pipelines and semantic models - unified on OneLake, governed, and ready for AI.

OneLakeLakehouseData Factory

AI Data Agents

Agents that let your teams ask questions in plain English and get answers grounded in your own data. No dashboard hunting required.

Fabric Data AgentsCopilotAzure AI Foundry

Power BI & Analytics

Direct Lake semantic models and reports people trust - dashboards that actually get opened on a Monday morning.

Power BIDirect LakeDAX

Data Strategy

Roadmaps, architecture and governance that fit how your organisation really works - so the platform outlives the project.

StrategyArchitectureGovernance

Data Engineering & ETL

Clean pipelines and models underneath it all - because a clever agent on bad data is just a confident liar.

PipelinesReal-Time IntelligenceSQL

Leadership & Partnership

Directing project teams, mentoring consultants, and building client relationships on straight answers and outcomes that stick.

DirectionMentoringStakeholders
The journey

15+ years of plot points.

Every good chart tells a story. Here's mine, no axis labels required.

The early years

Falling for data

Started out building reports and discovered the quiet joy of a query that returns exactly what you hoped. There was no going back.

Consultant years

BI across a dozen industries

Consulting on Business Intelligence for clients in a wide range of industries - learning that every sector's data is different, and every stakeholder wants it yesterday.

Leading delivery

Lead consultant & team leader

Leading project teams across Qlik and Microsoft stacks, and steering the move into cloud and big data with Hadoop and Azure.

The platform era

Director, Prima Consulting UK

Overseeing the successful completion of all major projects, developing client relationships, and bringing a wealth of BI knowledge to every engagement - a role I still hold today.

Today

Head of BI & Data, Freightliner Limited

Leading the BI and data function at Freightliner - building a unified platform on Microsoft Fabric and putting AI Data Agents to work across the business - alongside my directorship at Prima Consulting UK.

Credentials

Certified curious.

Degrees, diplomas and a decade of certifications collected across the data landscape.

Education

Coventry University

BSc (Hons), Computing
2006 – 2009

Trowbridge College

BTech National Diploma, IT Practitioners
2004 – 2006

Home Study

A Level, Mathematics
2003 – 2005
Training & certifications
  • 2025
    Microsoft Certified, Fabric Analyst Engineer Associate
    Microsoft · Certification
  • 2021
    Microsoft Certified, Data Analyst Associate
    Microsoft · Certification
  • 2017
    Analysing Data with Power BI
    Microsoft · Training course
  • 2016
    Developer Training for Spark and Hadoop
    Cloudera · Training course
  • 2015
    Qlik Sense, System Admin
    Qlik · Certification
  • 2015
    Qlik Sense, Data Architect
    Qlik · Certification
  • 2014
    Agile, Scrum Master Certification
    AxisAgile · Certification
  • 2014
    Agile, Certified Scrum Master
    AxisAgile · Training course
  • 2014
    QlikView 11, Server Publisher Certification
    Qlik · Certification
  • 2014
    QlikView 11, Server Publisher
    Qlik · Training course
  • 2014
    QlikView, Performance and Scalability
    Qlik · Training course
  • 2013
    QlikView 11, Developer Certification
    Qlik · Certification
  • 2011
    Kalido, Data Warehouse and Master Data Management
    Kalido · Training course
  • 2010
    QlikView, Developer 1 and Developer 2
    Qlik · Training course
Kind words

Don't take my word for it.

It was apparent from an early stage that Joe has strong analytical skills and commercial awareness. I would have no hesitation in recommending him.
Mark Barnett - Operations Director, The Consortium
It's rare that you come across standout talent like Joe. He is an excellent BI Consultant and showed himself brilliant as a team leader.
Razvan Cantoreanu - Senior Consultant, Prima Consulting
It was clear from my first interaction with Joe that he was a highly motivated individual, who cared deeply about exceeding our expectations - of himself and his company. Always the professional, Joe had the uncanny ability to make the complex simple, and prided himself on delivering projects ahead of schedule.
Milano Livera - Product Manager, Belong
Joe is an organised, intelligent, forward thinker and strong communicator. Joe can facilitate positive outcomes for all stakeholders and I have no hesitation in recommending his Business Intelligence services.
Robert Riegert - Managing Director, Prima Consulting
From the beginning, it was obvious his skills and abilities went beyond those who had preceded him. Not only were his skills exceptional, his ability to understand our networks, our customers and the way we managed our networks ensured what was developed truly met our requirements rather than just a specification.
Glen Greig - Technology Professional, Telstra
Say hello

Got data?
Let's make it talk.

Whether it's a Microsoft Fabric rollout, an AI Data Agent that actually knows your business, or just a good chat about where analytics is heading - my inbox is open.

Response time: faster than your average ETL job